With the release of EA Sports’ FIFA ’23, we (via Scholar) were tasked with developing 3D, frame-breaking outdoor digital boards.
Being both EA Sports’ and Scholar’s first ever 3D OOH board production, this was an ambitious venture, with an equally ambitious timeline.
Approaching this production with innovative R&D, we developed transitions, camera work and 3D animation techniques to create in-your-face action. The end result was an action-packed, attention grabbing-sequence that, quite literally, jumped off the boards.
These 3D boards went live in NYC Times Square and Shinjuku, Tokyo, garnering excitement, intrigue and fantastic PR to promote the game launch.
Shinjuku,Tokyo Version
Japan Version Live in Shinjuku, Tokyo
Times Square, New York Version
US Version Live in Times Square, New York City
